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Showing posts with the label Frank Sinatra

War Bonds and Old Time Radio: Paying For WWII

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  World War II was a time that opened up technological advances in machines, weaponry and other equipment. The manpower involved in Europe and the Pacific Theater was incredible in terms of time and money. Ships, tanks, places, guns, uniforms, radios, training, food, and a vast array of other economic expenditures required the money to pay for everything. taxes xcould not be relied upon because a good portion of the country was gone fighting and taxes were being used for domestic issues. So where did the green come from to pay Uncle Sam for maintaining the war necessities? War Bonds. These paper goods put out by the government was an investment into the “now” of the 1940’s with the dividends to become payable later on down the road. Newsreels were a mainstay in getting the word out to Mr and Mrs. America to buy bonds, but not the only means. Old Time Radio played a huge part in reaching people from sea to shining sea (makes me want to break out in song) about the importance in su...

Remember Radio Detective: Johnny Dollar!

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Radio detective dramas ofte n ne eded a "hook" in order to stand out in the crowded postwar marketplace. Shows of all types used some sort of gimmick to attract listeners. The real trick was to hold enough listeners to get the program renewed for the next season. Yours Truly, Johnny Dollar held listeners until the end of the golden age of radio era. Few detective radio programs had as many gimmicks as Yours Truly, Johnny Dollar . Being smart-mouthed, independent, and tough had appeal for an audience filled with veterans adjusting to work-a-day civilian life, and tough, smart-mouthed, independent detectives filled the airwaves. A popularly gimmick was the method a detective would find his cases. In Box 13 , Dan Holiday, played by Alan Ladd , had a decidedly generalized Want Ad that brought him interesting clients. Frank Sinatra as Rocky Fortune found cases when he went out on temporary employment. There would be no lack of jobs for Johnny Dollar a...