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What’s a Breakfast Program without ‘Cereal’ (Old Time Radio Breakfast Shows)

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Programs, such as Don McNeill’s Breakfast Club , would not have lasted very long without their sponsors. breakfast time was a great format for the big name corporations to get their wares out to the listening public. Aunt Jemima slipping out of the bottle onto warm, buttered pancakes. The “snap, crackle and pop” of Rice Krispies. These were samples of the fare being offered to the morning crowd, starting their day off just right with a delicious wake-up meal. Boardrooms all over America were figuring on how to find the perfect fit for their product line to be commercialized. One of the big leaguers in the day was Frosted Flakes. Kelloggs had its name in a few of the popular programs of the time. Many folks today that enjoy the sugar-coated corn flake owe their tastebuds to the old-time radio morning shows. Kelloggs was one of the pioneers of using the morning radio slot to figure in their cereal line. “Tony the Tiger” can still be remembered with his famous, “it’s Great” approach