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How did Game Shows Kill Rock and Roll Music?

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The radio quiz show had long been a staple of radio. The appeal to listeners had many levels. There was the drama of competition, it was easy for listeners to identify with the contestants, and the colorful hosts were exceptionally entertaining. They were appealing to the advertising agencies and sponsors as well. Their popularity ensured great return on advertising dollars, they were relatively cheap to produce, and they offered remarkable opportunities for "Product Placement". They were the precursors to "Reality Television" programs. This attractiveness to advertisers eventually lead to scandal. When the upstart television industry becam the dominant advertising and entertainment medium, the Radio Quiz Program was a natural fit. The relationship between shows and sponsors and shows is fundamentally different today; the broadcaster sells time during a program that the advertisers fill with their commercials, it is the role to the producer to make a high rated